I remember when Toffifay started advertising big in the United States. I was a kid...and the slogan they chose was Toffifay...it's too good for kids...but it's not too good for you! As a kid, I was obviously offended and had to buy a pack just to prove them wrong. I guess that means the marketing strategy worked.
Toffifay is produced by the Storck Company...the same company that brought us Chocolate Riesen. The product was first introduced in 1973 and is also known as Toffifee. The combination of a caramel cup, filled with a hazelnut and hazelnut chocolate, and then topped with a dab of chocolate amounts to confectionary perfection. Chocolate and caramel are a winning combination even without the hazelnut. The hazelnut adds flavor and texture to a chewy flavorful candy that combines in your mouth to create tastebud ecstacy.
Toffifay was originally sold in packs of four. It seemed expensive at the time, for four tiny bits of candy. That was, of course, until I tasted what I was getting for my money. The candy is also available in packages of twelve, fifteen, twenty-four and fourty-eight. I have seen Toffifay sell for as cheap as one dollar at the dollar store for a package of fifteen. Amazon Marketplace currently has Toffifay on sale for twelve 4.3 ounce packages (which have fifteen pieces in each) for $15.60. That works out to over a dollar per pack. It may be cheaper to just check your local dollars store, although purchasing through Amazon Marketplace may ensure that you are getting a fresher package of candy.
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