Gravity Cologne

The Dictionary defines Gravity as a natural force of attraction exerted by a celestial body. I have to report that I have worn Gravity and have not had any celestial bodies drawn to me. It must be the cologne. As I reported in my reviews of Preferred Stock and Aspen, this fragrance was given to me for Christmas as part of a gift set.

Gravity is produced by Coty LLC, a French based company that has a manufacturing centers in North Carolina and New Jersey. Gravity was introduced in 1992. The scent is a woodsy oriental fragrance with mandarin, sage and vanilla. The vanilla adds a sweet undertone that is not readily noticeable. The spice is present, but hides with the vanilla as an undercurrent. After the alcohol evaporates, Gravity leaves a slight powdery scent with a pleasant woodsy tilt. This fragrance is not woodsy in the pungent sense, leading off with an aroma that is closer to talcum powder. The fragrance has a clean finish.

Coty began selling perfume in 1904 in France. In 2005, after a century in the perfume industry, Coty acquired Calvin Klein, Cerruti, Chloe and Vera Wang. This acquisition propelled Coty into the number one spot for fragrance production...with sales in 2006 topping 2.9 Billion dollars. The company has a Prestige Line that sells quality perfume and cologne, which accounts for 55 percent of all sales. The Beauty Line is made up of the less expensive brands and makes up the other 45 percent of sales. Coty is primarily a European Company, with 55 percent of sales coming from Europe, while on 33 percent of their sales are here in the United States. Based on my experience with the Coty Beauty Line, I would suggest Gravity is one of the better selling brands in the US. Adidas and Aspen also seem to sell well. Gravity is available at most Department Stores and is generally stocked at Wal-Mart.

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