I have been a fan of Dunkin Donuts since childhood. I remember my grandfather bringing me dunkin munchins more than thirty years ago. The coffee he served at his house was probably Maxwell House back then. When I started drinking coffee regularly, dunkin donuts coffee was available for purchase at Dunkin Donuts shops.
Several months ago, I purchased a two and a half pound bag of Dunkin Donuts coffee at Sam's Club. I was surprised to see it for sale, in bulk at that. I have purchased Starbucks coffee at Sam's before, in a similar sized bag. The cost of Starbucks is slightly higher than Dunkin Donuts, but not by much. So really, picking between the two is more a matter of choice. I like both coffees, and decided to give the Dunkin Donuts a try. The Dunkin Donuts coffee was as good as I remembered.
Dunkin Donuts coffee has a full flavor, but is not quite as earthy as the Starbucks roasts. I hate to consider Starbucks as the gold standard considering Dunkin Donuts has been around longer. However, Starbucks has been marketing their beans aggressively...something Dunkin Donuts has only recently begun doing. Dunkin Donuts would compare to a mild roast from Starbucks, like the Breakfast Blend.
I received another shock last week, when walking through my local grocery store. I found one pound bags of Dunkin Donuts coffee for sale in the coffee aisle. It appears to me that Dunkin Donuts has launched a campaign to regain some of the market share that they have lost to Starbucks. The aggressive marketing and availability of Dunkin Donuts coffee may help Dunkin Donuts re-establish their toe-hold in the coffee market. The company recently announced that they are building 40 stores in my area, where we previously had just two. The expansion of their sales into retail markets indicates that this is a calculated effort.
Read More About Dunkin Donuts Original Blend Coffee
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